Food & Beverage Products

The food and beverage industry exceeding $7.5 trillion involves companies processing raw food materials, packaging, and distributing them. This includes fresh, prepared foods as well as packaged foods, and alcoholic and nonalcoholic beverages.

The food and beverage industry is divided into three major segments:

• Planning, Marketing and Advertising
• Production, which includes the processing of soft drinks, alcoholic beverages, packaged foods, and other modified foods
• Distribution involves transporting the finished food product into the hands of consumers

Global market forces of changing consumer preferences, increasing government regulations and impacted manufacturing and marketing strategies drive the evolution of the food and beverage industry.

• Manufacturers and producers shifting to natural ingredients from artificial colors and flavors because of health concerns.
• To counter falling sales of sugary beverages the introduction of in 'ready-to-drink' teas and sparkling water.
• Demand for accurate, transparent labeling of products.
• Demand for healthier food.
• The emphasis on protein, and protein alternatives from more ecclectic sources such as seaweed, insects, etc.
• Social media marketing.

Growth drivers for Food and Beverage are both developing countries with growing populations, favorable demographics and rising income levels and developed countries with rising health consciousness and increased need for convenience foods.

To be successful requires consistently high-quality products and cost-effective production focusing upon 3 key goals:

• BRAND EQUITY - directly related to consistent product quality and ongoing customer loyalty.
• SUSTAINABILITY - energy conservation, environmental responsibility and resource management.
• FINANCIAL PERFORMANCE - the result of employing the most efficient and cost-effective processes throughout the entire product cycle.

The key element of all of these goals is quality products and the data to insure quality, monitor processes and measure results.

The CPG Food & Beverage Products industry model set consists of Enterprise, Business Area, and Data Warehouse logical data models developed for companies manufacturing and marketing food and beverage products.

The CPG Food & Beverage Products data models provide a complete data architecture supporting the integrated information requirements of companies serving the food and beverage products industry.