Customer + Product + Order comprise the three critical data architecture components for product-oriented businesses.
Order is the intersection of Customer and Product activities that produces revenue for the business, measures marketing and advertising strategies in real numbers and in conjunction with BBB provides the current financial outlook for the business.
Order is the single most relied-upon success measure for products, strategies and trends.
Order is the single set of data that provides more critical information about the business than any other:
- What is being sold in what volume at what price?
- Who are the customers?
- Where are the customers?
- What are the sales credit, discount and pricing terms?
- How are sales differing by period of time?
- What channels sell products and in what volume?
The Order Business Area Model provides a comprehensive best-practice order data architecture:
| Order | Discount |
| Order Line Item | Credit |
| -To/Bill-To/Ship-To Customer | Invoice |
| Sold | Channel |
| Processing Status | Contract |
| Work Order | Marketing Event |
| Hold | Program |
| Pricing |
The Order model is the central model that draws upon the data and relationships from customer, product, channel, marketing and advertising and similar data models to provide a rich data environment for applications, analytics, reporting, data marts and the data warehouse.
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