The transmission of television programming for entertainment, news, and education, often also including advertising programming, is rapidly transitioning from traditional terrestrial broadcasting to a mixture of cable television, satellite television, and internet television in many parts of the world. The digital infrastructure required for these alternate means of content delivery means that additional services beyond traditional scheduled television programming can also often be offered to customers – examples include on-demand programming, internet services and telephone services.
The worldwide TV revenue forecast for 2020 describes an evolving and powerful market:
While not as large as the cable services segment in most countries, the satellite television and internet television segments of the television industry are also growing rapidly in many countries. The industry as a whole is positioned to continue to expand with a variety of new services and products providing the consumer with more choices, convenience and control:
The new digital infrastructure deployed by companies providing television and other services via cable, satellite and internet enable marketers to target specific demographics by positioning advertising by zone, DMA or postal or zip code to maximize the return on marketing expenditures and provide content targeted to each group.
The Television industry data model set consists of Enterprise, Business Area, and Data Warehouse logical data models that address the comprehensive application, reporting and analytic requirements of providers of television and related services including:
|Customer Analysis||Churn Analysis|
|Marketing & Advertising||Purchasing|
|Products & Services||Property & Equipment|
|Programming||Accounting & Financial Reporting|
|Customer Service & Work Orders||Business Metrics|
The Television industry models can seamlessly integrate with other ADRM Software communications industry offerings such as the CDMA Wireless, GSM / 3G / 4G Wireless, Internet and Data Services, Landline and Radio data model sets to provide enhanced data architecture coverage across multiple lines of business.