The Travel Services industry is a rapidly evolving global industry that is highly competitive and a technology / information-intensive industrywith new and innovative offerings:
- Location-specific service alerts
- New payment options ('smartphone wallet')
- New programs and promotions tailored to market segments
- Give back to charities programs
- Customized travel
- New Accommodation options (AirBnb)
- Innovative technology (digital payment, mobile wi-fi)
- Increased business/leisure ("Bleisure") travel
- New apps
The Travel Services industry is driven by six (6) key success components:
Outstanding Customer Service
Convenience
Innovative use of technology
Profitability
Globalization
Branding
The main factor in gaining competitive advantage in the industry is the use of information technology to its fullest extent to enhance marketing, operations, customer service and billing, while simultaneously targeting and retaining profitable customers.
Each of these components is dependent upon data about the customer and Big Data providing overall trends, revenue and costs.
The Travel Services Industry data model set consists of Enterprise, Business Area, and Data Warehouse logical data models developed for companies in the domestic and international travel services industries.
The Travel Services Industry data model provides a comprehensive data architecture for global travel services organizations including:
| Marketing & Advertising | Training |
| Flight Reservations & Ticketing | Property & Equipment |
| Car Rentals | Purchasing & Contracts |
| Hotel Reservations | Budget |
| Cruise Bookings | Accounting & Financial Reporting |
| Package Bookings | Business Metrics |
| Activity Bookings | Loyalty Programs |
| Detailed Corporate and Individual Customer Profiles | Human Resources |
| Omni-Channel Customer Service & Contact Management |
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