ADRM Software's Downstream Oil & Gas data model set consists of Enterprise, Business Area, and Data Warehouse logical data models that address the information requirements of companies engaged in distributing refined petroleum products such as gasoline, diesel, natural gas, propane, lubricants, heating oil and many others to end consumers, both individuals and businesses. As many petroleum product retail distribution locations also have a co-located retail establishment which sells food and beverage products and other convenience products, ADRM's Downstream Oil & Gas data model set also provides comprehensive support for such retail distribution of other products in addition to petroleum products.
In addition to support for the data related to the actual retail transactions and payments for fuel and other products, ADRM's Downstream Oil & Gas set of data models also provides support for a wide range of required data including store layout, product mix, inventory management, purchasing and vendor management, and human resources and payroll among others to help downstream retailers ensure that they have a comprehensive and robust information infrastructure to support analytics about all aspects of their business.
As petroleum products retailing is very competitive in most markets, marketing and advertising, including promotion and management of loyalty programs, are often very important to downstream retailers and ADRM's Downstream Oil & Gas data model set provides robust and detailed support for information required for comprehensive analysis of these aspects of the business also.
Some definitions of "downstream" also include petroleum refining and natural gas processing as part of the downstream sector. ADRM provides support for these parts of the Oil & Gas business through our Petroleum Refining data model set and our Natural Gas Processing Solution Data Model respectively. We’ve designed our data models so that organizations engaged in both refining and/or natural gas processing and the retailing of petroleum products and other goods can easily combine components from the respective data model sets. However, this is not required and the models for the respective lines of business can also stand alone.