Industry Data Model

Car Rentals

The car rental industry is driven by six key success components:

ProfitabilityIncreased use of technology

The global car rental market is segmented into four segments: intercity, intracity, on-airport, and others.

On-airport was the most prominent segment, accounting for 49.5% share of the overall market. It is expected to remain the most dominant segment in the global car rental market.

Car rental distribution is supplied by two related segments:

In terms of revenue, the mobile application segment is anticipated to create the highest revenues from 2014 and 2025.

The industry has changed dramatically in the last 15 years with off-airport market growth growing by 400% from $2.5 billion annually to $9.5 billion since 1991.

The Car Rental Service industry models provide an integrated data architecture supporting the operations of companies operating in the car rental and servicing industry:

Marketing & AdvertisingInventory
Customer ServiceBudget
VehicleFinancial Reporting
Car RentalBusiness Metrics

The Car Rental Services industry model set consists of Enterprise, Business Area, and Data Warehouse logical data models developed for companies operating in the car rental services industry.