The car rental industry is driven by six key success components:
|Profitability||Increased use of technology|
The global car rental market is segmented into four segments: intercity, intracity, on-airport, and others.
On-airport was the most prominent segment, accounting for 49.5% share of the overall market. It is expected to remain the most dominant segment in the global car rental market.
Car rental distribution is supplied by two related segments:
In terms of revenue, the mobile application segment is anticipated to create the highest revenues from 2014 and 2025.
The industry has changed dramatically in the last 15 years with off-airport market growth growing by 400% from $2.5 billion annually to $9.5 billion since 1991.
The Car Rental Service industry models provide an integrated data architecture supporting the operations of companies operating in the car rental and servicing industry:
|Marketing & Advertising||Inventory|
|Car Rental||Business Metrics|