Industry Data Model

Quick Service Restaurants

A fast food restaurant, also known as a quick service restaurant (QSR) within the industry, is a specific type of restaurant characterized both by its fast food cuisine and by minimal or no table service. Food served in quick service restaurants is typically offered from a limited menu, is sometimes cooked in bulk in advance and kept hot, and is finished and packaged to order. It is usually available ready to take away, though seating is often provided. In selected cases, delivery may also be available.

Quick service restaurant outlets have become popular with consumers because, with economies of scale in purchasing and producing food, quick service restaurants can deliver food to consumers at a very low cost and, with consistent and wide-spread branding and standardization, they can provide confidence that a hungry person in a hurry or far from home will experience the service and quality they expect.

There are close to 50,000 quick service restaurants in the United State – and more than 500,000 across the world. Consumers between the ages of 6 -14 eat 157,000,000 fast food meals every month. That's a lot of money and food meeting in service of satisfying consumers' appetites!

Quick service restaurants are both cost-sensitive and highly-competitive while also continuing to evolve to keep pace with rapidly changing technologies and tastes. Three key technologies are leading the change:

The ADRM Quick Service Restaurant data model set provides a comprehensive set of data models from which to build a robust and flexible information foundation to address this unique environment. The Quick Service Restaurant data model set consists of Enterprise, Business Area and Data Warehouse logical data models developed for companies in the QSR business and which address business areas including:

CustomersHuman Resources Payroll
Marketing & AdvertisingInventory
Business MetricsProducts
Financial ReportingProperty & Equipment
Training & Education